Rue Royale Fine Art and Lithography is a print company that makes beautiful, hand pulled lithographs. My engagement with Rue Royale began with a redesign of logo, colors, and typography, and continued into the development of a really great online store.
We wanted to capture the art of lithography involved in the production of the prints, so I storyboarded an introductory background video. Videographer David Schler shot a fantastic mini-documentary of the print process, and included the shots I needed. We went on to craft a site with bright images, highlights of some of the important artists featured, and work through the challenges of an online shop dedicated to producing and selling these high quality prints.
You can view the final site at http://www.rueroyalefineart.com